• Pre-sales Consultant
  • 400-6240-800

Solution Background

Under the backdrop of global economic slowdown, declining prices of luxury brands and sprouting new car manufacturers, new car models are emerging continuously in the segmented auto market, leading to increasing industrial competition for domestic auto enterprises, rising cost and stricter policies and regulations. Among the above-mentioned challenges, the most prominent one is the changes of auto market demand. With the awakening of consumers’ self-awareness, customers are showing more tendencies toward purchasing individualized products and differentiated services. The traditional car making practice can no longer meet the personalized demand of the market. How to gain extensive insights into market demand and how to shift from manufacturing to value service have been rendered two of the most prominent challenges faced by domestic car enterprises in their process of transformation.

Solution overview

Application Scenario

Solution advantages

Through omnidirectional consumer insight system, the solution assists automobile companies to establish the user management platform DMP. The platform will be utilized to conduct in-depth insight analysis on consumers and to keep track of the changes in consumer market.


The solution pools vehicle driving information, GPS information, vehicle information and road condition information to improve interaction between driver and vehicles, to customize consultation and entertainment, optimize vehicle safety, and achieve harmony and unification among “driver-vehicle-road-and mobile terminal”.


The big data platform integrates car-related data and facilitates the development of diversified services in automobile after-sale market, creating new profit-gaining models for automobile enterprises.

The solution offers a well-established real-time public opinion monitoring system. Based on semantic analysis technology, the solution could efficiently keep track of the dynamics of online public opinion to generate early warnings in a timely manner, so that brand’s market influence can be maintained.


Solution advantages

Marketing

Through omnidirectional consumer insight system, the solution assists automobile companies to establish the user management platform DMP. The platform will be utilized to conduct in-depth insight analysis on consumers and to keep track of the changes in consumer market.


Driving and Riding Experience

The solution pools vehicle driving information, GPS information, vehicle information and road condition information to improve interaction between driver and vehicles, to customize consultation and entertainment, optimize vehicle safety, and achieve harmony and unification among “driver-vehicle-road-and mobile terminal”.


After-sale Service

The big data platform integrates car-related data and facilitates the development of diversified services in automobile after-sale market, creating new profit-gaining models for automobile enterprises.

Brand Operation

The solution offers a well-established real-time public opinion monitoring system. Based on semantic analysis technology, the solution could efficiently keep track of the dynamics of online public opinion to generate early warnings in a timely manner, so that brand’s market influence can be maintained.


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