• Pre-sales Consultant
  • 400-6240-800

Solution Background

In the times of big data, banks are faced with daunting commercial challenges including competitions from different parties, dissatisfying market performance, increase in financial pressure, and difficulty to maintain customers’ relations etc. Within online transaction chain, banks are gradually marginalized and channelized due to the fact that their businesses are being nibbled up by various mobile payment methods and Internet finance.

In face of various commercial challenges, banks can, in virtue of bid data technology, develop individualized strategies for mining, winning over, maintaining and expanding customer base by employing customer and market insights. By doing so, banks can improve their marketing and risk control efficiency, reduce operation cost, and better improve customer experience.

Solution overview

Application Scenario

Solution advantages

The Big Data Asset Management Platform independently developed by PERCENT is a distributed, multi-profession-enabled big data operation system for the management of all resources and tasks involved in the processes of big data collection, processing and application. The platform could build a new generation data warehouse for banks as well as help the latter manage data assets and generate commercial values. The Big Data Assets Management Platform, based on a distributed database, features the characteristics of convenient operation, safe data lifecycle management and fast and stable data processing.

Based on the multi-source data integrated from the Big Data Asset Management Platform, PERCENT provides banks with multi-scenario and multi-model data application solution, empowering them to establish intelligent upper-layer data application and analysis system. It includes business intelligence models, data mining models, prediction models and decision-making models, such as customer tag portrait and analysis, customer lifecycle analysis, text analysis, customer assets size and liability scale prediction, and potential customer mining models.

Solution advantages

The Well-established Data Asset Management System

The Big Data Asset Management Platform independently developed by PERCENT is a distributed, multi-profession-enabled big data operation system for the management of all resources and tasks involved in the processes of big data collection, processing and application. The platform could build a new generation data warehouse for banks as well as help the latter manage data assets and generate commercial values. The Big Data Assets Management Platform, based on a distributed database, features the characteristics of convenient operation, safe data lifecycle management and fast and stable data processing.

Abundant data application models and scenarios

Based on the multi-source data integrated from the Big Data Asset Management Platform, PERCENT provides banks with multi-scenario and multi-model data application solution, empowering them to establish intelligent upper-layer data application and analysis system. It includes business intelligence models, data mining models, prediction models and decision-making models, such as customer tag portrait and analysis, customer lifecycle analysis, text analysis, customer assets size and liability scale prediction, and potential customer mining models.

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