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Solution Background

Along with the development of internet technology, internet companies are expanding their business scope into financial industry, while Internet finance is rising to be reckoned with in financial industry. Internet finance industry has accumulated a large number of clients thanks to its low barrier to entry, timeliness, and convenience. However, at the same time, more and more loan fraud events including identity theft and providing faulty information when applying for loan are arising because of the inherent loophole on information review of customers acquired from online channel, Internet finance risk control has become a widely discussed topic in the industry. Therefore, the primary challenge for Internet finance risk control is how to utilize the advanced technology of big data to exert comprehensive control over credit risks in Internet finance industry including the identification, evaluation, management, and monitoring of risks.


Solution overview

Application Scenario

Solution advantages

The independently developed big data assets management platform by PERCENT is a distributed, multi-profession-enabled big data operation system for the management of all resources and tasks involved in the processes of big data collection, processing and application. It can build a new generation data warehouse for banks and help the latter manage data assets and create commercial value. The big data assets management platform is based on a distributed database, and thus features the characteristics of convenient operation, safe data life cycle management and fast and stable data processing.

Based on the massive data integrated from the big data asset management platform, PERCENT provides a multi-scenario and multi-model data application solution, empowering banks to build intelligent upper data application and analysis system, including BI, data mining, forecasting and decision-making models, such as customer label portrait and analysis, client life cycle analysis, text analysis, client assets liability scale forecast, and customer marketing policy guidance etc.


Solution advantages

Powerful Data Asset Management System

The independently developed big data assets management platform by PERCENT is a distributed, multi-profession-enabled big data operation system for the management of all resources and tasks involved in the processes of big data collection, processing and application. It can build a new generation data warehouse for banks and help the latter manage data assets and create commercial value. The big data assets management platform is based on a distributed database, and thus features the characteristics of convenient operation, safe data life cycle management and fast and stable data processing.

Abundant Data Application Models and Scenarios

Based on the massive data integrated from the big data asset management platform, PERCENT provides a multi-scenario and multi-model data application solution, empowering banks to build intelligent upper data application and analysis system, including BI, data mining, forecasting and decision-making models, such as customer label portrait and analysis, client life cycle analysis, text analysis, client assets liability scale forecast, and customer marketing policy guidance etc.


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